Alena was started with the hopes of creating something a little different. Whether that took the form of a small run of T’s in the late 90’s or the shop we opened in 2002, that idea has always been the foundation.   So here we are with something new and hopefully, a little different. Our aim is (as always) to highlight skateboarding and the creative culture that supports it, through the people we work with, the events we put on and the product we produce. With the shop gone (has it been 4 years already?) the product we produce has become, for obvious reasons, a lot more important.   Boards and T-shirts will define our first collection but we’re still working on things and we’ll show you the results in the coming weeks.   Check out our Pushers page. These people support Alena and we support them. We will try to have some more in depth info on all of them as we go forward but for now you can check out some of their work in the Create section of the site.

Thanks for the support